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Geotab is a leading global provider of telematics and fleet management solutions, offering services designed to enhance vehicle tracking, driver behaviour monitoring, and overall operational efficiency. With a strong presence in both the UK and USA, Geotab caters to businesses of all sizes across various industries, including transportation, logistics, and field services.
In this review, we explore the Geotab pricing structure, key features, contract terms, and overall value for businesses operating in the UK and USA.
Geotab review
Geotab delivers a comprehensive fleet management platform that combines hardware and software to provide real-time insights into vehicle locations, driver behaviour, fuel consumption, and maintenance needs. Key offerings include:
- Vehicle tracking: Real-time GPS tracking with detailed reporting.
- Driver behaviour analysis: Monitoring of driving patterns to promote safety and efficiency.
- Fleet maintenance: Alerts and scheduling for vehicle servicing.
- Compliance management: Tools for Hours of Service (HOS), DVIR, and IFTA reporting.
- Mobile applications: Tools for both fleet managers and drivers to stay connected on the go.
Geotab’s solutions are designed to help businesses reduce operational costs, improve driver safety, and ensure regulatory compliance.
Geotab pricing – What does it cost?
Geotab offers flexible pricing plans tailored to different business needs. While exact pricing can vary based on fleet size, selected features, and contract terms, the following table provides estimated costs:
| Plan | Hardware cost per vehicle | Monthly subscription per vehicle | Contract length | Key features included |
|---|---|---|---|---|
| Base Plan | £80–£120 ($100–$150) | £16–£24 ($20–$30) | 12–36 months | Real-time GPS tracking, basic reporting |
| Pro Plan | £80–£120 ($100–$150) | £24–£32 ($30–$40) | 12–36 months | Advanced reporting, driver behaviour analysis, maintenance alerts |
| ProPlus Plan | £80–£120 ($100–$150) | £32–£40 ($40–$50) | 12–36 months | Compliance tools, enhanced data insights, priority support |
These figures are approximate and may vary. For the most accurate and tailored pricing, it’s recommended to contact a Geotab reseller directly.
Key features and tools
Geotab’s platform offers a robust set of features designed to optimise fleet operations. Here’s an overview of its main capabilities:
1. Real-time GPS tracking
Monitor your fleet’s real-time locations with precise GPS tracking, enabling efficient dispatching and improved customer service.
2. Driver behaviour analysis
Assess driving styles by monitoring metrics such as speeding, harsh braking, and idling. This promotes safer driving habits and can lead to reduced fuel consumption and maintenance costs.
3. Fleet maintenance alerts
Receive proactive maintenance alerts based on vehicle usage and performance data, helping to reduce the likelihood of breakdowns and associated costs.
4. Compliance management
Streamline adherence to regulations with tools for Hours of Service tracking, vehicle inspections, and other compliance requirements.
5. Mobile applications
Manage your fleet on the go with Geotab’s mobile apps, offering features like live tracking, trip reports, and driver communication.
Contract terms and setup fees
Geotab typically offers flexible contract terms, with options ranging from 12 to 36 months. Hardware costs are an upfront investment, with devices ranging from £80 to £120 ($100 to $150) per vehicle, depending on the selected plan and features. Additional service fees may apply for premium features or custom integrations.
It’s advisable to discuss any potential setup fees or additional costs with a Geotab reseller to fully understand the financial commitment.
Pros and cons
✅ Pros:
- Comprehensive feature set: Offers a wide range of tools for fleet management, including real-time tracking, driver behaviour analysis, and compliance management.
- Scalable solutions: Suitable for businesses of various sizes and industries.
- Mobile accessibility: Manage fleet operations remotely through user-friendly mobile applications.
- Integration capabilities: Seamlessly integrates with various third-party applications and systems.
❌ Cons:
- Upfront hardware costs: Initial investment in hardware can be significant, especially for larger fleets.
- Additional service fees: Premium features and custom integrations may incur extra monthly costs.
- Complexity for small fleets: Smaller businesses may find the extensive feature set more than necessary for their needs.
Geotab vs competitors
When comparing Geotab to other fleet management providers, it’s essential to consider your business’s specific needs and budget. Here’s a brief comparison:
| Provider | Hardware cost per vehicle | Monthly subscription per vehicle | Notable strength |
|---|---|---|---|
| Geotab | £80–£120 ($100–$150) | £16–£40 ($20–$50) | Comprehensive feature set and scalability |
| Samsara | £80–£120 ($100–$150) | £22–£27 ($27–$33) | Advanced technology integration |
| Verizon Connect | N/A | £16–£20 ($20–$25) | Feature-rich platform with extensive integrations |
| Teletrac Navman | N/A | £14–£18 ($18–$22) | Advanced compliance and safety features |
Geotab stands out for its extensive feature set and scalability, making it a strong choice for medium to large fleets seeking a comprehensive fleet management solution.
Final verdict – Is Geotab worth it?
For medium to large fleets, Geotab offers a robust and scalable solution with a comprehensive set of features designed to enhance operational efficiency, compliance, and driver safety. Its modular pricing plans, real-time insights, and broad integration capabilities make it particularly attractive to organisations with complex fleet requirements or those aiming to unify telematics with other business systems.
The Base, Pro, and ProPlus plans give businesses the flexibility to select the level of functionality they need without overpaying for unused features. However, the upfront hardware costs and potential add-on fees for advanced functionality or third-party integrations mean Geotab may be less suitable for very small fleets or those on tight budgets.
That said, Geotab’s strong analytics, open API, and reliable data make it one of the most future-ready platforms on the market. If your business is focused on long-term cost reduction, safety improvements, and compliance, Geotab is well worth considering as part of your telematics shortlist. Always request a tailored quote and compare it with at least two other providers to ensure the best value.