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RAM Tracking is a UK-based provider of vehicle tracking and fleet management solutions, offering services aimed at enhancing operational efficiency, driver accountability, and cost management for businesses of various sizes. With a strong presence in both the UK and USA, RAM Tracking caters to industries including transportation, logistics, and field services.
In this review, we explore the RAM Tracking pricing structure, key features, contract terms, and overall value for businesses operating in the UK and USA.
RAM Tracking review
RAM Tracking delivers a comprehensive suite of fleet management solutions designed to provide real-time insights into vehicle locations, driver behaviour, fuel consumption, and maintenance needs. Key offerings include:
- GPS vehicle tracking: Real-time tracking with updates ranging from every 1 to 2 minutes, depending on the chosen plan.
- Driver behaviour monitoring: Assessment of driving patterns to promote safety and efficiency.
- Fleet management reminders: Alerts for insurance, servicing, leasing, and breakdowns.
- Mobile applications: Tools for fleet managers and drivers to stay connected on the go.
These solutions aim to help businesses reduce operational costs, improve driver safety, and enhance overall fleet efficiency.
RAM Tracking pricing – What does it cost?
RAM Tracking offers three main packages tailored to different business needs:
| Plan | Key features | Notes |
|---|---|---|
| Lite | GPS vehicle tracking (2-minute updates), simple vehicle reports, cloud-based software, 3 months reporting history, fleet management reminders, manual mileage reporting. | Manually managed vehicle tracking solution. |
| Core | All Lite features plus GPS vehicle tracking (1-minute updates), mobile app access, detailed vehicle reports, automatic mileage reporting, scheduled & automated alerts, driver behaviour monitoring, 3 years reporting history, fuel purchase submissions (receipt image capture), expense management (receipt image capture). | Fully automated vehicle tracking solution. |
| Plus | All Core features plus RAM Assist driver’s app (all features), vehicle checks (customisable checklists & defect reporting), proof of delivery/work (with signature capture & images), breakdown alerts & reporting, accident alerts & reporting. | Fully automated vehicle tracking plus a driver management app. |
We have the following indicative costs:
- Standard vehicle tracking: Approximately £12 to £20 per vehicle per month.
- Fleet management software: Ranging from £15 to £30 per vehicle per month.
- Dash cams: One-time cost between £100 to £200 per unit, with an additional monthly fee of approximately £5 to £10 for cloud storage and integration.
These figures are approximate and may vary based on factors such as fleet size, contract length, and specific business requirements. For the most accurate and tailored pricing, it’s recommended to contact RAM Tracking directly.
Key features and tools
RAM Tracking’s platform offers a robust set of features designed to optimise fleet operations. Here’s an overview of its main capabilities:
1. Real-time GPS tracking
Monitor your fleet’s real-time locations with updates ranging from every 1 to 2 minutes, enabling efficient dispatching and improved customer service.
2. Driver behaviour monitoring
Assess driving styles by monitoring metrics such as speeding, harsh braking, and idling. This promotes safer driving habits and can lead to reduced fuel consumption and maintenance costs.
3. Fleet management reminders
Receive alerts for critical events such as insurance renewals, vehicle servicing, lease expirations, and breakdowns, helping to ensure timely maintenance and compliance.
4. Mobile applications
Manage your fleet on the go with RAM Tracking’s mobile apps, offering features like live tracking, trip reports, and driver communication.
5. RAM Assist driver’s app
Available with the Plus plan, this app provides functionalities including vehicle checks, proof of delivery/work with signature capture, breakdown alerts, and accident reporting.
Contract terms and setup fees
RAM Tracking offers flexible contract terms, with options typically ranging from 1 to 5 years. Longer contracts may provide more favourable pricing.
It’s important to note that RAM Tracking has an auto-renewal policy, so businesses should be mindful of contract renewal dates. Installation is included free of charge, and the company provides training to ensure users are comfortable with the interface and reporting features.
It’s advisable to discuss any potential setup fees or additional costs with a RAM Tracking representative to fully understand the financial commitment.
Pros and cons
✅ Pros:
- Comprehensive feature set: Offers a wide range of tools for fleet management, including real-time tracking, driver behaviour monitoring, and fleet management reminders.
- Flexible contract terms: Options ranging from 1 to 5 years, catering to different business needs.
- Free installation and training: Ensures a smooth onboarding process without additional costs.
- Mobile accessibility: Manage fleet operations remotely through user-friendly mobile applications.
❌ Cons:
- Auto-renewal policy: Contracts automatically renew, which may catch some businesses off guard if not closely monitored.
- Additional costs for premium features: Some advanced features, such as dash cams and enhanced driver apps, may incur extra charges.
- Limited public pricing information: Exact pricing details are not readily available, requiring direct contact for quotes.
RAM Tracking vs competitors
| Provider | Starting cost (per vehicle/month) | Contract length | Notable strength |
|---|---|---|---|
| RAM Tracking | £12–£20 | 1–5 years (auto-renew) | Cost-effective with free installation and training |
| Quartix | £9.90–£16.90 | 12 months | Affordable and very easy to set up |
| Verizon Connect | £20–£25 | 36 months | Full-featured platform with strong integrations |
| Teletrac Navman | £18–£22 | 36 months | Robust compliance and reporting tools |
| Samsara | £22–£27 | 36–60 months | Cutting-edge IoT features and excellent user interface |
RAM Tracking is well suited to SMEs looking for a practical and cost-effective tracking solution without a steep learning curve or hefty upfront investment.
Final verdict – Is RAM Tracking worth it?
For small to mid-sized fleets, RAM Tracking offers a solid, user-friendly solution that covers all the essentials — from real-time GPS tracking and driver monitoring to reminders for key fleet management tasks. The three-tiered pricing model allows businesses to scale up features as needed, and the free installation and training provide a smooth onboarding experience.
Its flexible contracts and competitive pricing make it an accessible entry point into telematics, particularly for businesses that don’t need complex integrations or enterprise-grade reporting.
However, businesses should pay close attention to contract terms, especially regarding auto-renewal clauses, and ensure they fully understand any additional costs for dash cams or advanced app features.
In summary, if you’re looking for a straightforward, reliable, and affordable fleet tracking solution, RAM Tracking is definitely worth shortlisting — especially for UK-based businesses seeking quick deployment and practical tools.